Saving Brands. One Headline at a Time.

Every Game’s a Home Game

THE ASK: How do we establish Coca-Cola as the drink made for sports fans?

THE IDEA: Let's show fans that the familiar taste of an icy, cold Coca-Cola fuels the thirsty work of being a fan and makes you feel right at home

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SOCIAL

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Soundboard

We deliver the excitement and ambiance of a home game with an augmented reality soundboard that launches after fans scan a Coca-Cola product. It will give them access to the sounds of their arena - including player introductions, team specific sound effects, and local chants.

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Coca-Cola Cubes

We tap into sports fans' unquenchable thirst for their game with Coca Cola Cubes. We also partnered with Bacardi to create an instant mixer when you drop these ice cubes into any Bacardi product

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Throwback Lounge

To remind fans that Coca Cola has always been a familiar part of their sports experience, we created Throwback Lounges. At these pop up lounges, old-fashioned bottles of Coca-Cola was served by attendants in retro uniforms. Fans could also participate in giveaways where they could get retro sports merchandise, like jerseys and baseball cards.

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THE CHEER MACHINE

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Credits

AD: Daniel Thaner

CD: Peter Fleming