You Will: 25 Years Later
THE ASK: How can we show that AT&T is and has always been an innovative company?
THE IDEA: 25 years ago, AT&T's You Will campaign accurately predicted the future. Let's create a documentary that showcases exactly how they did it and see if they can pull it off again.
THE RESULT
Increased social engagement by 35%
Increased brand perception by 28%
Reach of 58MM
Look Back Trailer
Look Forward Trailer
Social Media
Interactive Timeline
