We are Believers
THE INSIGHT: For many, giving back to a community or cause begins and ends with a donation.
THE IDEA: AT&T Believes is an initiative where both AT&T employees and community leaders can work together to make a real difference in their cities. Let's create a movement that gets to the heart of the Believe program, while inspiring others to take part.
THE RESULTS
- 225 million TV impressions
- 33% engagement rate on FB and IG owned channels
- 38% lift in IG profile visits
-96% positive sentiment
#BUILTBYBELIEVERS
To amplify Believers’ voices on an unprecedented scale, we released our AT&T social handles to a select number of them. Using #BuiltbyBelievers, they shared their first-hand stories of how they are making a change and inspired viewers to use the hashtag to do the same
SLAM STORIES
Keeping the poetic tone of the campaign, we gave local poets a platform to deliver their slam poetry and spread Believe’s message. These “Slam Stories” were posted as IG stories and on IG TV.
PROMOTED POSTS
These geo-targeted videos callout local organizations that are working with Believers to make a difference.
