Portals
THE ASK: What's the best way to promote Edge-To-Edge Intelligence from AT&T to medium sized businesses?
THE IDEA: Let's visualize the fact that Edge-to-Edge Intelligence gives you insight into every part of your business. We'll create a campaign centered around these "portals" that allow business owners to see exactly what their needs are and immediately act on them.
THE RESULT
Social engagement doubled
Increased AT&T Business purchases by 35%
225MM media impressions