Square | Big in Restaurants
THE INSIGHT: When it comes time to go big —increased growth, efficiency, flexibility, or all of the above—you need a partner that’s big in restaurants.
THE IDEA: (Re)introduce ourselves as big players in the restaurant industry by showcasing all the big ways we support restaurant owners.
TV SPOTS
We created a range of spots for CA, US, and UK. We made sure to adapt the messaging and visual style according to the market.
SOCIAL SPOTS
SOCIAL SERIES
We developed three new social series for this campaign: Big Tips, Big Wins and Big Reasons.
BIG REASONS
This idea focuses on the big reasons why business owners decided to start using Square.
BIG TIPS
This idea gives business owners the opportunity to share their big tips for running a restaurant like theirs.
BIG WINS
This idea is about highlighting all the amazing things restaurant owners have achieved while using Square.
